Is the Fitness Industry Tearing You Apart?

As we begin personal training sessions many clients request, “I want to tone my arms, abs, or lower body.” Female clients often refer to their “muffin top,” “flabby belly,” or “thunder thighs.” Where did we learn to fragment and insult ourselves like this? Fitness magazines characterize the body with “trouble zones” and sell workouts to “sculpt” your booty or belly.  Spot reduction, or fat loss to individual areas of the body, has been repeatedly debunked. Yet ThighMaster and Ab-lounger infomercials constantly Continue reading